We at Acquirist use an analytics led approach to optimizing digital marketing campaigns to ultimately delivering more effective ROI for your marketing spends and increasing brand awareness. This is delivered by our team of experts who first analyze the wealth of available data to come up with insights that pave the way for a plan of action to improve performance.
We first ensure that the Google Analytics setup is done correctly. This enables us to capture the right data to look at while gleaning for insights. A measurement strategy is set in place in accordance with the business goals. Each business is unique and has unique requirements. We make sure that the Google Analytics data tracking setup can deliver the maximum against the goals of the business.
On an ongoing basis, we have developed processes that rely on answering business questions with the wealth of data that is made available through Google Analytics. We can help your business with understanding how your existing customers and prospects interact with your website. The insights lead to a well-defined plan of action which on execution by our experienced team will deliver results against the set business objectives.
Our team will prepare detailed performance reports to understand the customer behavior and the overall performance of the digital marketing campaigns. This is used to drive future business marketing decisions. We also help out with ad hoc analysis requests as well a detailed analysis on a bunch of particular questions.