Online paid advertising (PPC) is a form of digital marketing which brings immediate results for a brand. It is useful for both startups as well as established companies in pushing sales as well as building brand awareness. Businesses are now more than ever allocating a much larger portion of their marketing spend on this form of advertising as it is highly measurable and drives desirable results across sales and building brand awareness.
Acquirist has the required expertise to craft an online advertising strategy for your brand which would then guide the overall paid advertising plan. Apart from the strategy, we also ensure efficient execution with transparent reporting. Outsourcing your paid search advertising on AdWords, Bing and paid social advertising on social media platforms such as Facebook, LinkedIn, Twitter etc. would free up your time to focus on your core business and allow us to grow your business through our expertise gained over the years working on different marketing campaigns across platforms and industries.
Paid Advertising offers a number of benefits for your brand. It allows your business to be present in the moments when a potential customer is making a decision to buy a product or service that your business offers. The ads can be targeted in certain countries, regions and cities where the brand wishes to be present. Online advertising has the capability to be present across devices such as smartphones, desktops and tablets which are increasing in use for discovery, research, browsing as well as purchase. These are a handful of the varied benefits that this modern form of marketing can bring to your business.
Our process is to first craft a search marketing strategy based on the industry the business is in and the marketing objectives. We then create campaigns and allocate budgets across ad platforms and optimize the same based on the performance delivered against the marketing goals. We also optimize the qualitative aspects of the campaigns by testing different creatives in the form of ads and landing pages to ensure continued optimization. Transparent and detailed reporting clearly shows the progress made against the goals. Analytics led approach to optimization is ingrained in our DNA and is the only way we approach digital marketing.
Different options of search engine marketing that we would enable for your business:
- Search Engine Marketing on Google AdWords & Bing
- Online Display Advertising
- Remarketing or Retargeting
- Social Media Marketing & Advertising
- Landing Page Optimization
- Video Marketing & Advertising
We believe in using a combination of channels to ensure your brand is a part of the conversations that your prospects might be having today which will enable them to make a purchase decision some point down the road.
We believe in a holistic strategy that combines both paid search and social advertising with even non-paid forms of marketing such as SEO to be truly effective at marketing to consumers in this digital age.
We would want to help grow your business utilizing our passion as well as expertise in the field of digital marketing.